Company
NEWS
New Licenses (August 2008)
K-SWISS: Spring ’09
K-SWISS, best known for its leadership in performance tennis and lifestyle
footwear, has expanded its licensing categories to include high-tech
socks. The new performance line targeted for serious athletes in tennis,
running and cross-training rolls out Spring ’09.
Mountain High Knitwear’s K-Swiss collection will offer three distinct
lines: lifestyle, “UltraCel Sport” and “UltraCel Perform.”
UltraCel Sport incorporates moisture management while UltraCel Perform
uses the anti-microbial mineral Magic Silver that keeps feet smelling
fresh.
Since 1966, K-SWISS has represented innovation, quality, performance
and style. Its signature K-SWISS "CLASSIC," the first leather
tennis shoe, made its debut at Wimbledon in 1966, and more than 40 years
later, is still a style staple both on and off the court. K-Swiss sponsors
a host of top athletes including tennis players Tommy Haas, Mardy Fish,
Vera Zonareva, Alona Bondarenko, and Anna Kournikova and triathletes
Leanda Cave, Luke McKenzie, and Chris Lieto.
New Licenses (March 2008)
Cuddl Duds: Fall ‘09
In March, the company acquired the sock and slipper license for CUDDL
DUDS, the recognized authority in warm underwear. The Cuddl Duds women’s
sock collection will launch for Fall ’09, and will feature eco-friendly
and technically advanced fabrications for which the brand is known.
Cuddl Duds’ newest innovation is “Ecosoft,” a family
of products created from sustainable resources. Elements of the Cuddl
Duds Ecosoft collection will be incorporated into the launch of socks.
In addition, the brand’s ‘feel good’ tagline will
be displayed on all sock and slipper packaging. The 30-year-old brand
established market leadership through innovative uses of high-tech and
eco-friendly fabrics to create thermal underwear, camisoles and daywear
that are “feel good,” soft, versatile and comfortable. For
Cuddl Duds, providing a “head to toe comfort experience is of
primary importance” according to Colleen Cotter, Vice President
of Product Development.
Mountain High Relocates to Tucson,
Opens New Showroom with Planet Sox (January 2008)
After years in San Diego, the company relocated its headquarters to
Tucson, AZ in January. Mountain High will continue to use the San Diego
location as a national distribution center.
In addition, following the operations merger with Planet Sox in March,
Mountain High set up its new showroom at 20 West 33rd Street on the
4th floor in New York. The modern space, which was constructed during
the summer months, provides an ideal setting for meetings with buyers.
Corporate offices for Mountain High and Planet Sox will be operated
out of Tucson, AZ and New York.
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